Chris Zissis is responsible for managing and scaling a team of YouTube automation experts to over 500 people, while also creating and managing hundreds of faceless YouTube channels to a 6 and 7 figure run rate.

If you've ever seen a 'Top 10' style video on YouTube this can be categorized as a Faceless YouTube Channel. Essentially its a YouTube channel that is purely all documentary style content where there is a narrator talking the whole way through without it ever showing a speaker or a 'talking head' person.

Pretty simple actually, you can use AI or just have a couple of editors put them together for you!

I get it, there's heaps of people online that make big bold claims, the difference is I run myself personally over 20 YouTube channels that make anywhere between $2k per month to $60k per month on each channel, so I know what it takes to scale and run channels plus a team. Everyone else trying to sell you something has 2 or maybe 3 channels but make their money from selling a program. I'm the opposite, I make majority of my money from actually doing the thing.

Yes, each channel is sold at a different multiple depending on the niche, videos etc. Some channels that are in the entertainment niche may sell at a 3x yearly profit where as a channel in the business/finance niche may sell at a 5x the annual profit.

Yes it does, but think of it like this, each new video is a seed that you plant and water. Not for instant growth, but knowing if its the right seed in the right conditions that in weeks and months this seed will grow. The videos follow the same theory. The right topic in the right industry, with the right engagement metrics will produce alot more than it costs, but it produces for years at no additional cost. 1 time fee, with lifetime potential.

I think of these YouTube channels like mini businesses. I have a team dedicated to making the channels, growing them and monetizing them. Then at a certain point I can sell it for a profit and just rinse and repeat this process while helping others skip the whole trial and error stage so they can generate revenue from day one.

I manage my larger channels myself, they generate between $10,000 - $50,000 per month and that is where alot of my personal attention goes. The more channels that I have to manage means less attention my larger channels get, so while I focus on maintaining my larger channels, I can sell other smaller channels to cover overheads while I grow my network of investors who have capital to deploy. It's not what you know, is who you know.

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